pdxMindShare founder and Anvil Media president Kent Lewis shares his experience as a podcaster and marketer in this article. Podcasting has seen a dramatic resurgence and has become a focal-point for a variety of brands looking to differentiate. This article outlines compelling reasons why your brand should consider podcasting, how to get started and how to market effectively. The article starts by outlining key statistics that show compelling growth and engagement with podcasts, as well as key benefits of podcasting. The article also outlines key steps in getting started with podcasting, including equipment costs, production and marketing best practices.
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