As a member of the Portland Chapter of Entrepreneurs’ Organization, I participate in a book club. This quarter’s book is “Smash the Funnel” by Eric Keiles and Mike Lieberman. For those not lucky enough to have a copy on hand, or lack the time to read the book before we discuss it as a group, […]
Category: Business
Eleven Best Practices for Crafting an Effective Careers Section for Your Corporate Website
For the majority of the 22-year history of my company, I paid little attention to our Careers Page. It was a place to post jobs, as far as I was concerned. In 2013, I restructured my digital marketing agency, which required aggressive recruiting and a re-evaluation of our Careers section. It took years to fine-tune […]
Creating Effective Stay Interviews to Improve Employee Engagement and Retention
Employee engagement and retention are both costly and common among organizations. Fortunately, there is one affordable and effective strategy companies can implement proven to dramatically increase both employee retention and engagement: stay interviews. Stay interviews are structured conversations between managers and their direct reports to understand what motivates employees to stay with the company. They […]
Employee Bonuses: Effective Options for Driving Engagement, Retention and Performance
Many businesses have completed their annual strategic planning for 2024, including setting goals and associated key performance indicators (KPIs). Unfortunately, a meaningful percentage of those businesses will struggle to achieve their goals due to a lack of employee buy-in. One potentially effective way to align employees with leadership is via a bonus structure. In this […]
Introducing The New 2.0 Sales Funnel
In the early 2000s, one of my favorite shows on television was “CSI: Las Vegas.” I appreciate how the producers have made something as tedious as forensic science both sexy and compelling. As a marketer, our job is to “sell” sexy, yet we must rely heavily on data and process to achieve the desired ROI. In […]
Internships vs. Externships
Internships vs. Externships What’s Best for You? We’ve all heard the saying that we need to “pay our dues” before. Simply put, we all have to put in the time and effort to begin our careers or break into something new; we all start at the beginning. For most, the beginning is an internship […]
Should You Start a Business in 2021?
Starting a business seems a daunting goal any time, but especially post-pandemic. Though some industries petered out in 2020, many did well and have provided an opportunity for you to finally start that business you’ve always wanted to. It’s time to be your own boss and dust off that business plan! So, should you start […]
Guest Post: 7 Tips for Keeping Employee Morale Up During COVID-19
Across the world, COVID-19 has brought so many challenges to people, and at a business, it can be hard to keep employee morale up during this time. Most companies and organizations have encouraged their staff to work from home to stop the spread of the virus, but it can be challenging to keep employee morale […]
6 Tips for Job Searching with a Disability
How is the job search going? If you sighed in frustration at the question, we sympathize. Job searching is difficult for everyone, especially adults who live with disabilities. But finding the perfect fit and advancing your career is possible. No matter what challenges you’re faced with, job searching shouldn’t be more challenging than it is […]
5 Ways to Identify Career Skills & Interests
We all want to find a job we’ll enjoy getting up everyday to get to, but that can be so hard to find. Where do you even start? We recommend identifying your skills and interests in your down time, to match those to any job descriptions you come across in job listings. We have five […]
