our blog

Creating Effective Stay Interviews to Improve Employee Engagement and Retention

Employee engagement and retention are both costly and common among organizations. Fortunately, there is one affordable and effective strategy companies can implement proven to dramatically increase both employee retention and engagement: stay interviews. Stay interviews are structured conversations between managers and their direct reports to understand what motivates employees to stay with the company. They […]

Employee Bonuses: Effective Options for Driving Engagement, Retention and Performance

Many businesses have completed their annual strategic planning for 2024, including setting goals and associated key performance indicators (KPIs). Unfortunately, a meaningful percentage of those businesses will struggle to achieve their goals due to a lack of employee buy-in. One potentially effective way to align employees with leadership is via a bonus structure. In this […]

One Way Your Company is Currently Failing with Employee Engagement

Curating a compelling employee experience has been an obsession of mine since selling my business in 2022. Since then, I’ve identified Why Your Company Needs a Comprehensive Employee and Customer Experience Plan and created a roadmap for Auditing the employee journey. I’ve also helped entrepreneurs and business leaders Learn how to increase company revenue, profit […]

Navigating the Job Market in 2024: Best Practices for Success

Securing a job in 2024 requires a strategic approach that aligns with the dynamic nature of the contemporary job market. As technology advances and the global economy undergoes transformations, job seekers must adapt and embrace new best practices to stand out in a competitive landscape. This article outlines key strategies for navigating the job search […]

How to craft a resume that performs well with HR software filters

In today’s job market, having an impressive resume is crucial for getting your foot in the door. However, with the rise of applicant tracking systems and AI resume screening, crafting a resume that will make it past the initial filters is becoming increasingly challenging. According to studies, over 75% of resumes submitted online are filtered […]

Just saying No is not at all the same as not saying Yes

The following article was written by Dennis Roman, Founder of Romans Numbers who is hosting our webinar on 10.10.23: How to utilize Wall Street Analyst Techniques to increase Sales Leads and Deal Flow. If you got this far then I have succeeded in providing a title for this POV which is at once a conundrum, provocative […]

Professional Networking Tips for College Graduates

As a proud alumni of Western Washington University’s College of Business and Economics, I’ve remained active as an advisory board member for the Marketing Department. While I’ve shared career advice and marketing tips with students as a guest speaker in the past, I was recently asked to share my thoughts about networking as part of […]

Introducing The New 2.0 Sales Funnel

In the early 2000s, one of my favorite shows on television was “CSI: Las Vegas.” I appreciate how the producers have made something as tedious as forensic science both sexy and compelling. As a marketer, our job is to “sell” sexy, yet we must rely heavily on data and process to achieve the desired ROI. In […]