Understanding Your Business Model & Why It’s Important

BACKGROUND: Understanding your business model is critical to your positioning with customers and against competitors. This workshop will lead you through construction and provide analysis.
WHAT YOU WILL LEARN:
Why your business model is important and how it fits with a business plan:
What is your Business Model.
How the Business Model can be used in your planning.
What are your key Customer Segments.
What are the Value Propositions you provide to those segments.
How Customer Discovery and Customer Validation are achieved using the Business Model.
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Ken Norland has been a senior executive in several financial services and technology firms. He is most recently an Adjunct Professor teaching the Lean Startup Methodology and Business Plans for California Lutheran University in Thousand Oaks, CA. He also assisted participants in their co-working space HUB 101 as a mentor and instructor on entrepreneurship,