1313 NW Marshall St
Portland, OR 97209
USA
Please join us on Tuesday, November 8, in the Heritage Room at BridgePort BrewPub as we welcome Susan Wenograd, Partner at Five Mill, Inc., who will be presenting “Drinking From the Demographic Firehose: How to Succeed With Facebook Ads”.
Synopsis
This session will cover everything you’ve always wanted to know in order to get better at (or start!) Facebook Ads. Things like: How big should an ad set be? How can you leverage warm audiences? Do the different creative types matter? Learn how to use the powerful tools Facebook provides to find the audience you want, and deliver the message they’ll love.
Key Takeaways:
The different types of campaigns and what they mean/how they work
Different ad formats and when to use them
Thinking creatively to find the exact user you want
How to create and test ad sets properly
Speaker Bio
Susan Wenograd started in digital marketing in 2005 at CircuitCity.com, learning everything she could about the dot com world in a Fortune 500 environment. While writing and editing in the creative department, she became fascinated by online marketing, and turned her attention there. Around 2007, she discovered something that melded her love of words and her love of data: Paid Search.
Since that time, she has gone on to work in other roles spanning in-house PPC management and strategic leadership positions in agencies for brands both large and small, while picking up a love for Facebook Ads along the way. Clients have included small, local businesses to names like General Motors, totaling tens of millions of dollars in media spend in the span of her career.
She’s also a regular blogger for different industry websites, and speaks at several conferences a year, including Pubcon, SMX, and the Digital Summit series.
Follow Susan on Twitter at @SusanEDub.
