Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Since 2012, podcasts have been growing, both in popularity and as a strong engine for advertising dollars. There are a huge number of podcast listeners that did not like podcasts in 2012 that are now avid listeners. With podcasting becoming a hobby turned career for a lot of people in the past several years, advertisers have started seeing their ROI increase, resulting in advertisers putting even more money into the pot. Whether you’re a brand looking to start a podcast or sponsor one, you need to get involved in the craze that is podcasting.
Tim Paige, host of ConversionCast, the podcast from LeadPages has stated, “a podcast is a great way to develop relationships with hard to reach people.” This is true and the numbers back it up. Midroll Media’s data has shown that podcast listeners make it through 90 percent of a given episode, with few skipping through ads. It’s clear that podcast listeners are the hyper-interactive audience that advertisers have been dreaming of. So, how can your brand make the most of podcast marketing from a broadcasting or a sponsorship perspective?
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
