Living the Credo: 10 Lessons in 90 Days

In 2013, I blew up my agency by creating a Credo. It magnetized the team and both repelled, and attracted, talent. Over the next 90 days, I experienced 85 percent employee turnover. Through the difficult process of rebuilding my company, I learned a great deal about myself, my teammates, clients, and business. In the end, […]

The 5 W’s of a Winning Startup

It’s been a pleasure advising startups at a group leader with EO Portland’s Ignitor program. While advising the enthusiastic entrepreneurs, I’m discovering patterns. My OCD/anal-retentive nature drives my need to identify, organize and communicate new discoveries. I’ve developed best practices for startups, taking inspiration from the classic “5 Ws” of strategic planning: Who, What, When, […]