As a member of the Portland Chapter of Entrepreneurs’ Organization, I participate in a book club. This quarter’s book is “Smash the Funnel” by Eric Keiles and Mike Lieberman. For those not lucky enough to have a copy on hand, or lack the time to read the book before we discuss it as a group, […]
Tag: sales
Introducing The New 2.0 Sales Funnel
In the early 2000s, one of my favorite shows on television was “CSI: Las Vegas.” I appreciate how the producers have made something as tedious as forensic science both sexy and compelling. As a marketer, our job is to “sell” sexy, yet we must rely heavily on data and process to achieve the desired ROI. In […]
