Description
Mad Fish Digital is hiring a Sr. Paid Media Strategist (SEM, PPC, Paid Social) to join our team remotely in the United States!
Key Details:
- Pay: $80,000 - $90,000/year DOE
- Benefits: 100% employer paid health and dental coverage, fully remote work environment, a comprehensive benefits package and 401(k) matching, unlimited PTO (we mean it – our employees take 20+ days per year, no questions asked), family leave, and a remote work or health & wellness monthly reimbursement
- Location: United States, fully remote
- Schedule: M–F, 8 - 5
Who We Are: We’re a digital marketing agency that champions creative strategies and stays accountable to the results. With a passionate leadership team that’s 71% women, we are dedicated to transparency and we’re serious about changing the way management and business are handled. We're a proud B Corp that focuses on doing good in the world.
To learn more, check out our website: https://www.madfishdigital.com/
As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.
Who You Are: Senior Paid Media Strategists play an important role at Mad Fish; this position is directly responsible for managing a significant portion of our paid media client portfolio. They possess an advanced degree of experience with paid media such that they are capable of connecting strategy directly to a client's business objectives without hesitation.
Qualifications include:
- You have a minimum of 4 years of experience with creating, managing and optimizing full funnel campaign strategies within Google Ads in an agency environment, including experience with Search, Display, Performance Max, Video, and Shopping campaign types
- You have a minimum of 4 years of experience creating, managing and optimizing paid social campaigns across multiple platforms (LinkedIn, Meta, Pinterest, TikTok, X)
- You must be confident in your ability to develop multi-channel paid media strategies that connect directly to the client’s business objectives, delivering quantifiable results
- You have recent experience developing, implementing, and optimizing cross-platform B2B Lead Generation strategies
- Experience with Google Tag Manager, conversion tracking troubleshooting, and data validation strongly preferred
- You are an excellent communicator, proficient in leading reporting calls with marketing directors, CMOs and business owners
- You are a reporting wiz, drawing data driven insights to report regularly on performance and testing. You have an advanced understanding of Excel/Google Sheets and expedite your analysis through the use of these tools
- You possess a master level understanding of web analytics and attribution models to the extent that can identify and correct abnormal patterns
- You make decisions based on data
- You run tests with a clearly defined purpose and methodology resulting in actionable learnings
- You have an advanced understanding of paid media strategy and the marketing funnel
- You are organized and methodical, able to manage multiple and shifting priorities
- You manage your time effectively to meet deadlines in spite of unforeseen occurrences
- You love collaboration and have a creative spirit
- You learn with passion and look to capitalize on educational opportunities
- You thrive in fast-paced environments and prioritize well
What You’ll Do: Tasked with the creation and continually optimizing paid media strategies, Senior Paid Media Strategists autonomously develop and execute cutting edge cross-channel paid media strategies with the utmost precision. They rely on a wealth of experience to construct solutions to emerging challenges for the paid media team. As an experienced resource for the agency, Senior Paid Media Strategists are driving Mad Fish’s collective knowledge forward through calculated testing, critical thinking, and a steadfast commitment to improving our services.
A typical day will consist of:
- Operate as the internal point-of-contact for assigned paid media clients
- Cultivate client partnerships through the development and execution of custom paid media strategies
- Create, manage and optimize all campaign types in Google and Bing ad platforms
- Create, manage and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest and TikTok.
- Work collaboratively with Client Strategists to discuss account performance, goals, and recommendations
- Report on campaign performance and results, both internally and externally
- Communicate regularly with Client Strategists and other cross-functional team members to ensure client goals are being met
- Develop and implement paid media strategies for new clients and existing clients
- Participate in prospective client meetings and speak to our paid media philosophy
- Seamlessly onboard new paid media clients
- Proactively identify issues in client accounts and provide solutions to team members and clients
- Other duties as assigned
Individuals seeking employment at Mad Fish are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, presentation, or sexual orientation. All individuals should apply.
