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The velocity of change in today’s world can be unnerving. Cars that drive themselves. Bursts of 140-character missives that impact the Presidential election. A startup trying to invent the perfect no-meat hamburger, thanks to $182M in venture capital (not a typo). As Dennis Hopper once said: “It’s nutty out there.”
As communicators, we feel the change. Employees expect, no make that demand, transparency in communications. The internet has commoditized news announcements. Facebook has more to say about the reach of a news story than The New York Times, The Wall Street Journal and the Associated Press … combined. Our bosses and clients want us to control the message in a world where everyone has access to a digital pulpit and the means to amplify.
But are we as communicators changing with a sense of a urgency, with a sense of purpose, to navigate the upheaval in today’s world?
That’s the question that Lou Hoffman, CEO of The Hoffman Agency, will explore during this IABC lunch event.
Join us for lunch, networking and learning that will leave you valuable insights about how communicators can approach the rapid change occurring in our field.
