Story Banking — What It Is & How You Can Use It

Stories are essential to the way we communicate our values, lessons and legacy. So when it comes to business, why have stories been relegated to testimonial quotes, news posts and the occasional case study?

In this one hour workshop, Messaging Strategist Nathan Landau will walk you through story banking: a process that helps businesses collect, develop and distribute real, impactful stories that can support and grow their marketing efforts. Attendees will leave this talk with the skills and tools to start forging deeper connections with their customers, while generating more meaningful, resonant content for their brand.