310 NE Failing St
Portland OR 97212
Overview:
Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms.
Unfortunately, many organizations have elected not to purchase their own company, product or service-related terms for a variety of reasons, primarily because an organizations’ website already ranks #1 in organic search results for those terms and feels they can save money by investing elsewhere.
This presentation will outline five compelling reasons to buy branded terms in paid search on Google and even Bing.
Why you should Attend:
In an ever-increasing competitive environment, brands struggle to drive new leads and revenue online in a cost-effective manner. Advertising costs tend to increase over time, based on competition, while the ad platforms like Google evolve products constantly, keeping marketers on their toes.
Combine these challenges with a reputation economy, where one bad customer review or negative post by an influencer can harm a brands image and negatively impact revenue.
Google Ads offer a unique opportunity to protect your brand and drive revenue, as outlined in this presentation.
