Center for Executive and Professional Education
Crown Plaza Building
Hayden (100B4)
About This Course
Search engine marketing (SEM) is an evolving discipline, and this course is ideal for both seasoned marketing professionals and those looking for career changes to maximize their value and earnings potential. Understanding how people search is critical so your messaging and calls to action can be optimized.
Students will learn SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, and online reputation management. This course incorporates real-world examples and guest speakers, and will provide students with SEM strategies that are immediately applicable in the workplace.
What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:
Fundamental search engine marketing strategies and tactics;
How to perform search engine optimization;
The best way to create a methodology for conducting web-based research;
How to develop search engine marketing programs for their businesses.
