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Whether you’re looking to build your personal brand, or enhance your company’s visibility in organic search results, this webinar is for you. As an award-winning thought leader in digital marketing, Kent Lewis has built his personal brand and his agency’s brand for decades. In this webinar, Lewis will share best practices and a tactical roadmap for building personal brand via public relations and thought leadership strategies. This workshop will cover writing, speaking and pitching the media to build credibility as a thought leader. The additional benefit of thought leadership activities is the boost it provides to search engine optimization (SEO) efforts by increasing trust and authority with Google.