Mastering Digital Marketing Fundamentals

Digital marketing is growing and evolving as a discipline with proven return-on-investment (ROI). Understanding the fundamentals behind digital marketing strategies and tactics can enhance your career and top-line business revenue. Anvil Media President & Founder Kent Lewis will provide a foundational overview of digital marketing disciplines including search engine optimization (SEO), pay-per-click (PPC), and social media marketing. The session will include research, actionable best practices and helpful resources to increase your knowledge and value in your organization.