What: With rising interest rates, economic and political uncertainty, many businesses are starting to brace for a recession. In times of belt-tightening, brands tend to dramatically cut marketing budgets. However logical or emotionally-justifiable cuts may be, the decision has significant consequences. It may seem somewhat counter-intuitive, but recessions provide brands with a unique opportunity to buy market share affordably and to try new strategies and tactics to reach new markets. Anvil VP Mike Terry will outline effective techniques for marketers interested in maintaining if not increasing budgets during a recession and improving performance during a downturn. This one hour webinar will include research, best practices and a Q&A period. Prepare for the inevitable and get a jump on your competition by being one step ahead with planning in 2019 and beyond.