Building Brand in a 5-Star Reputation Economy with Kent Lewis

The reputation economy is alive and well in 2020. Brands big and small are all impacted by online reviews. As a result, companies must be proactive and disciplined about managing online reviews to maximize the positive impact on brand perception and ultimately, sales.

Brands can increase customer advocacy by up to 25 percent by replying to a review or decrease advocacy by up to 50 percent by not replying. While the motivation to monitor and manage online reviews is clear, many brands still struggle to develop an effective online review management program.

This hands-on workshop will outline best practices in terms of generating positive reviews and responding to negative reviews, including tools, processes and resources. Anvil President Kent Lewis will walk through an exercise to help identify, prioritize and respond to online reviews, leaving you with an actionable roadmap to implement at your organization moving forward.