310 NE Failing St
Portland OR 97212
Overview:
Our phones and other personal devices contain artificial intelligence-powered personal assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which, enhanced by machine learning, can connect users with timely answers to questions, recommend products or services or facilitate a purchase.
Voice search, powered by personal assistants, is becoming a game-changer for marketers. In 2019, 42% of adults conducted voice searches in the US alone.
ComScore/ Campaign predict voice search will constitute half of all searches by 2020. The good news with voice search and position 0, is that they provide an opportunity for smaller companies to play in a crowded and competitive space: the top of search results.
Unfortunately, there is only one winner. This webinar will provide comprehensive background on the growing use of voice-enabled devices and the resulting land-grab for position 0, a coveted result that appears above standard organic listings.
Position 0 also powers voice search results as the only answer to common questions. The webinar will define key terms, provide the latest industry statistics, outline fundamental strategies and tactics to maximize visibility with position 0 and voice search.
The presentation also covers future-looking trends in voice search and position 0, including advertising and v-commerce.
