Our phones and other personal devices contain artificial intelligence-powered personal assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) that can connect users with timely answers to questions, recommend products or services or facilitate purchases. Voice search, powered by personal assistants, is becoming a game-changer for marketers. ComScore/ Campaign predict voice search will constitute half of all searches by 2020. The good news with voice search and position 0, is that they provide an opportunity for smaller companies to play in a crowded and competitive space: the top of search results. Unfortunately, there is only one winner.
This workshop outlines the importance of mastering voice search and best practices for winning the coveted pole position known as position 0. Anvil President Kent Lewis will outline best practices for optimizing your website to rank for position 0, including helpful tools, techniques and resources.
Kent Lewis, President of Anvil Media
Kent Lewis is President of Anvil Media, an award-winning Portland-based digital marketing agency founded in 2000. Since 1999, he’s founded or co-founded four agencies and two professional associations (SEMpdx & pdxMindShare). Lewis has been an adjunct professor at Portland State University since 2000, where he currently teaches search engine marketing. In 2012, AMA PDX named Lewis Marketer of the Year.https://www.anvilmediainc.com/about/team/kent-lewis/
